No, you should actually read this because it’s a hugely important piece to understanding who we are as an organization and what we’re about. And it’s fewer than 1,000 words, so it’ll only take 3-4 minutes of your time. You got this.

Fight the New Drug is not your average anti-porn movement. You won’t see us marching to state capitols with big “BAN PORN” signs and raised fists—though we are passionate about change. You won’t see us creating petitions and spreading them around online—though we are dedicated to getting the word out.

You will see us embodying a movement of real love, championing real healthy relationships, giving live assemblies at high schools and college campuses all over the US and internationally, repping our conversation-starting Fighter gear to get the word out, and sparking viral online awareness campaigns that shine a light on how porn is anything but harmless entertainment. Why? Because we love real love, and given the growing field of science and research out there, we believe consumers deserve to make an educated decision for them self on porn.

But let’s go back a couple steps, back to the basics. Who is Fight the New Drug, really, and what are we all about if we’re not ultimately about banning porn or shutting down the porn industry by force?

Our Mission

Our movement is based on the fact that there are healthier things out there than the cheap and shallow excitement that porn has to offer. Fight the New Drug’s mission, first and foremost, is to decrease the demand for porn through education and awareness. It is important that we give props to our friends at organizations that do focus on taking political action, they do important work and we applaud them for their efforts.

As for us, our goal isn’t to call for the abolition or ban of legal forms of pornography, however, we do want to clarify that we do support efforts to protect children from accessing porn sites, as well as efforts to stop the production and spread of child abuse imagery.

But instead of making the censorship of already legal forms of porn our ultimate goal, we choose to focus on a different angle than many who have fought the good fight before us have used:

Love.

Real love is our anthem, first and most importantly. We feel that the power of love paired with the influence of education and awareness are more effective and lasting at reaching people at the heart than the possibility of creating laws trying to ban porn from every site in our ever-changing and ever-expanding digital world.

When many of our Fighters hear we don’t get involved in making laws to ban porn, we get some raised eyebrows and frustrated responses. And people have every right to have their own personal take on it, but this is ours.

Education to Stop Exploitation

Fight the New Drug’s Co-Founder and President Clay Olsen has said that our goal from day one has not been to take away adults’ rights to view legal pornography, but instead to decrease the demand through education. We are all about education and awareness, not legislation. Sounds simple enough, right?

Giving visibility to the proven negative effects of porn and raising awareness that people deserve better is a stronger movement than blanketed bans, in our eyes. Ban porn, and the industry will go underground without decreasing in size or influence in culture and without decreasing the number of consumers who will do everything they can to seek out that addictive content.

But stop the demand for porn at the source by helping people realize the absolute toxicity of the industry, how much damage porn does to consumers, relationships, and society, and how much more worth it love is, and the supply will decrease with the diminishing demand. See our angle?

We have always been confident that once people understood the science proving the harms of viewing pornography, and pornography’s connection to sexual exploitation and sex trafficking, they’ll make the healthier decision for themselves and their loved ones that will last a lifetime. Bottom line: we aren’t here to bully lawmakers into outlawing porn, we’re here to get to the deeper source of the issue and educate people on the very real harms of porn, and then let them decide for themselves. Because someone deciding against something freely can be much more effective than someone doing something out of force.

Let’s Stop the Demand

Our aim is to educate effectively enough to move the needle on this issue, stopping the demand and helping people wake up to the reality of porn, no legislation required! It is important that we clarify, again, that we do jump on board with legislative agendas that aim to cause awareness and educate—like multiple states’ resolutions that declared porn a public health concern. We support these particular resolutions because they don’t restrict or ban porn, but they do make it easier for public awareness to be spread on this important issue. They go right in line with our stance of not seeking to outright ban, but effectively promote education and awareness.

We have learned from history that bans aren’t as effective as stopping the demand at the source. For example, England passed the first laws against pornography in the 1850’s. The laws did nothing to stop the wildfire spread of pornography, and may have even increased the demand by making it taboo and illicitly attractive. Same thing with alcohol prohibition in the U.S. in the 1920’s—if people want it, they will get it, legal or illegal.

Learning from the past, Fight the New Drug isn’t trying to take away adults’ right to view legal forms of pornography, but instead, we’re out to decrease the demand for porn by helping people understand the facts about how harmful it is. Check out the research for yourself, we’re confident you’ll be convinced as well.

If people truly understood the harms of pornography, they would choose not to support it or engage with it. We really do believe porn can kill love, because there are that much science and research studies proving the negative effects of porn. So, are you up for joining this global movement of love?

Get Involved

Love is a powerful way to spread the message that porn is harmful. SHARE this article to educate and raise awareness on stopping the demand for porn.

Spark Conversations

This movement is all about changing the conversation about pornography and stopping the demand for sexual exploitation. When you rep a tee, you can spark meaningful conversation on porn’s harms and inspire lasting change in individuals’ lives, and our world. Are you in? Check out all our styles in our online store, or click below to shop:

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